"They turned my child's ears red," a common remark directed to me while working with individual customers I encounter in boutiques stores during my travels.
When a mom shares that they saved 70% off (sale price $38.70) baby earrings priced at $129.
I listen to their frustration when their child can not wear their purchase anymore.
I also hear, why spend the extra money when my kid is only going to lose the good ones. Mom's are minimalists in 2016.
What is being compared is 14KT gold (plated) earrings and 14KT gold (solid) earrings for babies.
The true cost of a brass or sterling silver metal earring is between $2.00-$15.00 for trendy brands.
Using a cute pink box and bow and clever hip displays sellers transforms a $5.00 item to a suggested retail selling price of $129. ( Buyer's pay $38.70 with discounts)
Fact: The 70% off allows the seller to still make up to 7 times cost on your sale.
When Mom's tell me they don't want to spend alot of money on earrings I can offer this example.
Fact: For 15% more or $44.50 one can buy the pearl flower earrings shown which are
14 KT gold genuine pearls/ no brass or silver.
They are 14/24 parts pure gold.
They also come in a box.
Thoughts and comments are welcome.